Senza

The challenge

Senza is a platform designed to connect users with private chefs for in-home dining experiences. The concept sits between hospitality, lifestyle and marketplace dynamics, where trust and perception are essential from the first interaction.

The project needed a brand and digital experience that could make the service feel premium, reliable and easy to understand for two different audiences: diners looking for a special experience and chefs presenting their services professionally.

The main challenge was to create a brand and interface that could communicate quality, trust and simplicity at the same time.

For diners, Senza needed to feel elegant, curated and safe. Booking a private chef is a personal experience, so the brand had to create confidence before the user even reached the product flow.

For chefs, the platform needed to feel professional and useful: a place where they could onboard easily, present their profile and feel part of a credible service.

The project had to balance two sides:

• emotional appeal for diners,
• practical clarity for chefs,
• and a consistent brand experience across the landing page and app screens.

My role

I was responsible for the branding and UX/UI design of the project.

My work included:

• brand direction,
• visual identity,
• landing page design,
• key app screens,
• authentication flows,
• chef onboarding,
• chef profile interfaces,
• and maintaining visual consistency across the product experience.

Approach

Creating a premium but approachable brand

The brand needed to feel refined without becoming cold or distant. Since the product is built around food, hospitality and in-home experiences, the visual identity had to communicate warmth, taste and trust.

The branding direction focused on creating a premium atmosphere through visual restraint, careful typography, elegant spacing and a clean interface system. The goal was to make Senza feel curated and high-quality, while still being simple enough for users to understand quickly.

Designing for trust

Trust was the central design principle.

The landing page had to explain the concept clearly and make the experience feel safe and desirable. The interface could not rely only on aesthetics; it had to reduce hesitation by making the service feel understandable, professional and well-organized.

This was especially important because the product involves inviting a chef into someone’s home. Every visual and UX decision needed to support credibility.

Supporting two user journeys

Senza had to work for both diners and chefs.

For diners, the experience focused on discovery, confidence and desire. The landing page needed to present the service as a premium experience worth booking.

For chefs, the app screens needed to support practical flows such as authentication, onboarding and profile creation. The interface had to help them present themselves professionally and understand how to become part of the platform.

Connecting brand and product

A key part of the project was making sure the brand did not live only in the logo or landing page. It had to extend into the app screens and product flows.

The landing page, authentication screens, onboarding and chef profiles were designed as parts of the same digital system, creating a coherent experience from first impression to product interaction.

Outcome

The product was paused before launch, but the design phase delivered a complete and coherent brand and digital surface for the platform.

The result included a visual identity, landing page and key app screens ready to support the product if development continued. The project established a strong foundation for a premium marketplace experience built around trust, clarity and visual consistency.

Reflection

Senza shows how branding and product design need to work together when the business depends heavily on trust. The project was not only about creating a polished interface, but about shaping the perception of the service from the first visit to the first product interaction.